Routine Athletics Sale Material

Reaching into my trusty tool belt of design, I was responsible for developing the look and feel of all the sales material for this team sales company.


Art Direction




I collaborated with the veteran sales director to design the best batch of material we could develop, and function was the priority. 

To achieve this, I developed a healthy curiosity to understand the sales process in the world of team sales.

The information helped to make sound design choices throughout all touchpoints, including an improved digital order intake experience for the sales team.


Bold Type, vibrant colors and a lean amount of copy to help balance the design was the goal. 


I wanted to make something that was easily editable by the sales team with their iPads on the go. Using a combination of Indesign and Adobe Acrobat, I able to produce a streamlined form and include calculations to all cells to help the sales team provide clients totals much easier.