Routine Lookbook
In collaboration with the art director, we developed a stellar concept that reflected the Routine brand promise of delivering premium off-the-field apparel.
Photography
Co-Direction
Routine
Baseball
2016
Creating a visual story around the "Parking Lot" was the idea we ran with. We eventually landed on recreating that before and after practice or game vibe in the parking lot.
We sketched out page layouts and storyboards to make sure we had something solid before heading out–making sure we thought of all the details that would make everything come to life.
Printing & Distribution
With my extensive knowledge and experience in print, I took on the task of prep everything for work with the vender to complete the job. We printed and distributed over 2000 copies to our customers throughout the states and Canada.
